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Media & publications
See thought leadership from Scout Data Advisors
Recommended reading
SDA Founder John Lee co-authored a book on the convergence of offline CRM and digital media technologies and skills: The Rise of the Platform Marketer (Wiley 2015)
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In the press
John did a recent interview on Beet.TV on the launch of NBCUnified GenAI
Watch the interview
Patents held
John Lee is a patent holder for M1: “System and Method for Providing People-Based Audience Planning” (M1); Patent No.: US 10,181,136 B2
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