Data Strategy & Positioning
Drive competitive advantage, growth and efficiencies
At Scout Data Advisors, we help organizations in the formulation of enterprise data strategies that clearly and actionably articulate how data should sit at the core of the company’s business strategy for maximum results.
Our proven process
Our Enterprise Data Strategy engagement is delivered in 4 key phases and deliverables:
01
Discovery
Interviews and workshop designed to understand current business strategy, capabilities, and market positioning.
02
Hypothesis development
Identify and validate key opportunities where data, insights, analytics, and data-driven activation/measurement capabilities can enhance current offerings and open up new product/service revenue opportunities.
03
Market positioning & value prop definition
Formulate how new data capabilities and product/service offerings can evolve and enhance the core positioning and selling proposition.
04
Tech & ops gap assessment and roadmap
Define the gaps in existing data, identity, analytics, operations, and skills/people that will need to be filled to deliver on the new strategy with a high-level, prioritized roadmap.
Who's it for?
Organizations from startups to Fortune 100 companies and anywhere in between can benefit from a tightly defined data strategy. Scout Data Advisors works backwards from your business strategy and identifies how consumer experiences and marketing can be optimized through the greater utilization of first-party data, consumer identity resolution, data science, new technologies and more.