Data Product & Services Innovation
Optimize data-focused products as true revenue drivers
Whether you’re evolving existing data-focused products and services or identifying opportunities for greenfield innovation, Scout Data Advisors can lend our decades of experience in generating and refining marketable data products and services.
We typically begin with an assessment of your current product and services portfolio, analyze the competitive marketplace offerings, and provide a point of view on portfolio gaps and opportunities.
Potential innovation areas
Media Services
Media planning, activation and measurement platform built on census-level identity and 3rd party data
On-Demand Modeling
Predictive modeling and segmentation “as a service” UI that requires no advanced data science knowledge
Analytics Workspaces
Rapid analytics workspace using pre-built accelerators / functions on top of industry leading clean room technologies
Real-time AI Audience Tools
Generative AI and machine learning tools and services allowing clients to share data and utilize the latest AI technology to generate new audiences, insights, and ideate on consumer experience journeys
Who's it for?
We typically work with data and technology companies, media owners, and service providers to hone their product offerings and capitalize on their in-house capabilities.