Turn raw data into competitive advantage

Let us help you define your next-generation data, identity, and AI strategy

Bring leading edge, real-world experience to the table

Discover untapped opportunities to evolve and innovate through data, whether you're a Fortune 100 enterprise or a scaling startup

Data Strategy & Positioning

Drive competitive advantage, growth and efficiencies with a robust data strategy designed to amplify your position.

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Data Supplier Evaluation & Selection

Gain valuable guidance from industry experts during the selection and onboarding of a new data, technology, or services provider.

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Data Product & Services Innovation

Evolve or develop data-focused offerings to jumpstart growth and generate new revenue opportunities.

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Meet the founder, John Lee

With almost 30 years of experience in consumer data, identity, and technology, John founded Scout Data Advisors to leverage his unique expertise to guide clients through data transformations on all levels.

See John's story

While most consumer companies believe “our data is a gold mine,” few actually know how to monetize that gold. John Lee has the experience and curiosity needed to get the most out of your consumer data.

David Kenny, Executive Chairman, Nielsen

John was one of the key thought leaders and innovators for us at Merkle for well over a decade. His trailblazing on how to bring the world of big data and CRM to digital helped change the trajectory for Merkle and I think in the end, for the industry overall.

David Williams, Founder and Former Chairman, Merkle

John is an experienced operating executive who gets the strategic nature of data and technology. He has the ability to cut through the industry buzzwords to address the pragmatic realities of implementation and execution.

Terence Kawaja, Founder and CEO, LUMA Partners